Shoppers

The Shoppers page helps you understand who is browsing, chatting, and buying through your store. Each shopper profile combines identity, site activity, conversations, email engagement, commerce history, and inferred buying signals when those data points are available. Use Shoppers to find high-intent visitors, review what led to an order, inspect a shopper’s recent journey, and connect duplicate profiles into one view.

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Shopper profiles

A shopper profile is Remark’s vendor-specific record for a visitor or customer. Remark creates a profile once a visitor shows meaningful activity, such as a conversation, a purchase, cart adds, searches, or repeated product views. The profile becomes more complete as the shopper chats, shares contact information, browses products, or places orders. The Attributes panel in the profile drawer groups profile fields into sections. Select a value to copy it. The drawer also shows the shopper’s activity feed and insights. Some fields are intentionally blank until Remark has enough signal to populate them.

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Search, filter, and sort

Search by name, email, phone number, or shipping address, or describe the shoppers you want (for example, “planning a ski trip”) to match on what Remark has learned about them. Results are ranked by relevance, so the sort setting doesn’t apply while you search. Use filters to narrow the list before reviewing a profile. Browsing from and Top categories appear once Remark has observed values for them. Sort by Name, Last seen, Top category, Browsing from, Device type, Language, or Intent. A sort option appears only when its column is visible. The default sort is Last seen, newest first. Use Columns to choose which columns appear in the list:

• Profile: Email, Phone, Shipping address, Browsing from, Device type, Local time, Language, ID
• Signals: Intent, Email activity, Visits, Last seen, Top category, Total orders, Last order

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Profile drawer

Select a shopper to open the profile drawer. The drawer includes profile context, activity, insights, and attributes for the selected shopper. From the drawer, you can:

• Copy a direct link to the shopper profile
• Move to the previous or next shopper in the current list
• Select View conversations to open the Inbox filtered to the shopper’s email, or the full Inbox when the profile has no email
• Show or hide the Attributes panel
• Merge duplicate shopper profiles from More actions

You can also open a profile from a conversation in the Inbox by selecting View shopper profile.

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Activity feed

The activity feed shows recent shopper activity in reverse chronological order. Use the segmented filters to review: Order activity shows the order number, order date, commerce platform, the first item with a count of any others, and the order total. When available, it links to the order in your store. Email activity can include Remark follow-up email status and marketing engagement such as opens, clicks, bounces, and unsubscribes.

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Insights

The insights view summarizes what Remark has learned about the shopper. It can show:

• A generated shopper summary
• Up to 12 insights, ranked by confidence
• The activity that supports each insight, under Activities when you select the insight

For example, insights might show that a shopper is shopping for their mom, interested in gold necklaces, or comparing products in a specific category. If there is not enough signal yet, the profile shows Still learning about this shopper.

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Purchase intent

Purchase intent is a score from 0 to 100 that estimates how likely the shopper is to purchase from your brand. Remark calculates it from observed activity and displays it as both a label and a trend chart. Conversations, cart adds, shared contact details, and searches raise the score the most. Cart removes lower it, and older activity counts for less over time. Use intent alongside the rest of the profile. For example, a shopper who just purchased may have lower intent even though they have abundant recent activity.

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Merge shoppers

Use Merge shoppers when the same person has duplicate profiles. Open More actions > Merge shoppers, choose the duplicate under Select a shopper, review the preview, and select Merge. Remark keeps the older profile as the merged record, and merged profiles can’t be split again. Merging preserves activities, conversations, and attributes from both profiles. Use this when duplicate profiles split a shopper’s history across multiple emails, sessions, or identifiers.

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Conversions

A conversion is an order or purchase record associated with your workspace. In the Shoppers timeline, conversions explain what a shopper bought and when. Conversion records can show:

• Order number or external ID
• Customer email when known through the attributed conversation
• Conversion date
• Total
• Attribution status or method
• Item quantity

Open a conversion to view order details. The drawer can include: Interpret conversion attribution as the relationship Remark detected between an order and shopper interaction. A conversion can be not attributed, attributed by a specific method, or unattributed from chat after review. Order detail completeness depends on the purchase event or commerce integration that supplied the data.

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Data sources

Shoppers becomes more useful as Remark receives more shopper activity and commerce data.

• Use Getting Started to install customer event tracking for product views, purchases, category views, searches, and cart changes.
• Use Product Import so product IDs in shopper activity can resolve to product names, images, and URLs.
• Use Inbox to review the conversations behind shopper activity and conversion attribution.
• Use Playground to test agent behavior with a known shopper context.
• Use Klaviyo to bring marketing email engagement into shopper profiles.
• Use Custom Integrations when order, customer, support, or commerce data needs to come from a non-standard platform.
• Use the API dashboard statistics for revenue and conversion-rate reporting, or session and order data for shopper-level order details.