> ## Documentation Index > Fetch the complete documentation index at: https://docs.remark.ai/llms.txt > Use this file to discover all available pages before exploring further. # Shoppers > Understand shopper profiles, purchase intent, activity, and conversion details in the Remark dashboard. The **Shoppers** page helps you understand who is browsing, chatting, and buying through your store. Each shopper profile combines identity, site activity, conversations, email engagement, commerce history, and inferred buying signals when those data points are available. Use Shoppers to find high-intent visitors, review what led to an order, inspect a shopper's recent journey, and connect duplicate profiles into one view. Visible personal information, order details, and conversion data depend on your workspace permissions and the data Remark receives from tracking, conversations, and integrations. ## Shopper profiles A shopper profile is Remark's vendor-specific record for a visitor or customer. A profile may start as an anonymous visitor and become more complete as the shopper chats, shares contact information, browses products, or places orders. Profiles can include: | Area | What can appear | | ---------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------- | | Identity | Name, avatar, email, phone number, shipping address, shopper ID | | Location and session context | Browsing location, local time, language, device type, IP address, first seen, last seen | | Activity | Page views, product views, category views, searches, cart adds, cart removes, conversations, conversions, and email events | | Buying signals | Low, medium, or high purchase intent, an intent trend chart, top shopping categories, visit count, page views, time on site, and conversation count | | Commerce | Total orders, first order, last order, customer lifetime value, average order value, total spend, and average days between purchases | | Insights | A shopper summary and confidence-ranked insights based on observed chats and activity | Some fields are intentionally blank until Remark has enough signal to populate them. ## Search, filter, and sort Use search to find shoppers by name or identity signals. Use filters to narrow the list before reviewing a profile. | Control | Use it for | | ---------------- | ------------------------------------------------------------------------------------------------------------------------- | | Language | Find shoppers whose preferred or observed language is known. | | Browsing from | Filter by known region. | | Device type | Separate mobile, desktop, and other observed devices. | | Top categories | Find shoppers showing interest in specific product categories. | | Intent | Focus on high, medium, or low purchase intent. | | Email engagement | Show shoppers who opened, clicked, bounced, or unsubscribed from marketing email when email engagement data is available. | You can sort by name, last seen, top category, browsing location, device type, language, or intent. ## Profile drawer Select a shopper to open the profile drawer. The drawer includes profile context, activity, insights, and attributes for the selected shopper. From the drawer, you can: * Copy a direct link to the shopper profile * Move to the previous or next shopper in the current list * Open the shopper's conversations when the profile has an email address * Merge duplicate shopper profiles ## Activity feed The activity feed shows recent shopper activity in reverse chronological order. Use the segmented filters to review: | Filter | Includes | | ------------- | ---------------------------------------------------------------------- | | All activity | Every supported activity type in the shopper timeline. | | Conversations | Remark conversations, including conversation summaries when available. | | Shopping | Product views, cart adds, cart removes, and conversions. | | Browsing | Page views, category page views, and searches. | | Email | Remark follow-up email activity and marketing email engagement. | Conversion activity appears as an order event with order number or external ID, platform, order total, and item summary when those fields are available. Email activity can include Remark follow-up email status and marketing engagement such as opens, clicks, bounces, and unsubscribes. ## Insights The insights view summarizes what Remark has learned about the shopper. It can show: * A generated shopper summary * Confidence-ranked insights * The activity that supports each insight For example, insights might show that a shopper is shopping for their mom, interested in gold necklaces, or comparing products in a specific category. If there is not enough signal yet, the profile shows that Remark is still learning about the shopper. ## Purchase intent Purchase intent is a low, medium, or high signal that estimates how likely the shopper is to purchase from your brand. The score is derived from observed activity and displayed as both a label and a trend chart. | Intent | Meaning | | ------ | ---------------------------------------------------------------------------------------------------- | | Low | The shopper has limited current buying signal. | | Medium | The shopper has meaningful activity but may still be evaluating. | | High | The shopper is showing stronger purchase signals and may be worth closer review or timely follow-up. | Use intent alongside the rest of the profile. For example, a shopper who just purchased may have lower intent even though they have abundant recent activity. ## Merge shoppers Use **Merge shoppers** when the same person has duplicate profiles. The merge dialog lets you choose another shopper, preview the combined profile, and merge them into a single record. Merging preserves activities, conversations, and attributes from both profiles. Use this when duplicate profiles split a shopper's history across multiple emails, sessions, or identifiers. ## Conversions A conversion is an order or purchase record associated with your workspace. In the Shoppers timeline, conversions explain what a shopper bought and when. Conversion records can show: * Order number or external ID * Customer email when known through the attributed conversation * Conversion date * Total * Attribution status or method * Item quantity Open a conversion to view order details. The drawer can include: | Section | What it shows | | -------------- | ----------------------------------------------------------------------------------------------------------------- | | Order summary | Order number or external ID, total, item count, customer, email, location, and date | | Attribution | Attribution method, attribution date, connected expert, and a link to the attributed conversation when one exists | | Unattribution | Who removed attribution and when, if the conversion was unattributed from chat | | Order items | Product image, title, SKU, quantity, and line total | | External order | A link to view the order in the source commerce platform when available | Interpret conversion attribution as the relationship Remark detected between an order and shopper interaction. A conversion can be **not attributed**, attributed by a specific method, or **unattributed from chat** after review. Order detail completeness depends on the purchase event or commerce integration that supplied the data. ## Data sources Shoppers becomes more useful as Remark receives more shopper activity and commerce data. * Use [Getting Started](/sdk/getting-started#set-up-remark-to-track-shopper-journey) to install customer event tracking for product views, purchases, category views, searches, and cart changes. * Use [Product Import](/guides/product-import) so product IDs in shopper activity can resolve to product names, images, and URLs. * Use [Inbox](/dashboard/inbox) to review the conversations behind shopper activity and conversion attribution. * Use [Playground](/dashboard/playground#shopper-context) to test agent behavior with a known shopper context. * Use [Klaviyo](/integrations/klaviyo/overview#what-klaviyo-sends-back-into-remark) to bring marketing email engagement into shopper profiles. * Use [Custom Integrations](/integrations/custom-integrations/overview) when order, customer, support, or commerce data needs to come from a non-standard platform. * Use the [API dashboard statistics](/api-reference/introduction#dashboard-statistics) for revenue and conversion-rate reporting, or [session and order data](/api-reference/introduction#session--order-data) for shopper-level order details.